astons

Senior Trade Marketing Executive/Assistant Trade Marketing Manager

CULINA PTE LTD
Full Time: $3000 - $4500 / month

Job Description

The role is to manage trade marketing, sales, branding, advertising and promotional activities.
Provide strategic direction and implementation of marketing plans that build brand image.

JOB DESCRIPTION:
· Work closely with all brand principals to develop strategies and plans to achieve business and brand targets.
· Monitor sales for all brands to ensure targets are met.
· Prepare monthly reports, visits and business reviews with brand principals.
· Analyse monthly depletion and shipment reports to monitor brand performance and identify new opportunities to grow the brands.
· Monitor and manage brand A&P budget and claims and ensure all expenses are accounted for.
· To work closely with respective sales division to strengthen sales revenue and facilitate growth.
· Craft yearly brand plans for key brands and route to market for the different channels.
· To work with purchasing/inventory and manage brands’ forecast, inventory and sales movement for all brands.
· Organize and execute staff and customer training programs, product launches and events.
· Organize trade or industry events such as local and overseas trade shows, trade tastings in support or educational visits overseas.
· Compile market research, trade competitors’ movements and market trends to propose strategies and action plans.
· Any other adhoc trade marketing activities and support when required.

Work Location (MRT)



Work Location

24 SENOKO WAY, 758046

   

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