Senior Trade Marketing Executive/Assistant Trade Marketing ManagerCULINA PTE LTD
The role is to manage trade marketing, sales, branding, advertising and promotional activities. Provide strategic direction and implementation of marketing plans that build brand image. JOB DESCRIPTION: · Work closely with all brand principals to develop strategies and plans to achieve business and brand targets. · Monitor sales for all brands to ensure targets are met. · Prepare monthly reports, visits and business reviews with brand principals. · Analyse monthly depletion and shipment reports to monitor brand performance and identify new opportunities to grow the brands. · Monitor and manage brand A&P budget and claims and ensure all expenses are accounted for. · To work closely with respective sales division to strengthen sales revenue and facilitate growth. · Craft yearly brand plans for key brands and route to market for the different channels. · To work with purchasing/inventory and manage brands’ forecast, inventory and sales movement for all brands. · Organize and execute staff and customer training programs, product launches and events. · Organize trade or industry events such as local and overseas trade shows, trade tastings in support or educational visits overseas. · Compile market research, trade competitors’ movements and market trends to propose strategies and action plans. · Any other adhoc trade marketing activities and support when required.
Work Location (MRT)