Senior Trade Marketing Executive/Assistant Trade Marketing Manager - CULINA PTE LTD
Senior Trade Marketing Executive/Assistant Trade Marketing Manager

Senior Trade Marketing Executive/Assistant Trade Marketing Manager


Full Time : $ 3000 / PER MONTH
Full TimeOthers  
3 months ago

Job Description

To manage trade marketing, sales, branding, advertising and promotional activities.
Provide strategic direction and implementation of marketing plans that build brand image to strengthen the sales revenue & profitability.

· Work closely with all brand principals to review and develop strategies and plans to achieve business and brand targets.
· Monitor sell in numbers to ensure targets are met.
· Prepare monthly reports, visits and business reviews with brand principals.
· Analyse monthly depletion and shipment reports to monitor brand performance and identify new opportunities to grow the brands.
· Monitor and manage brand A&P budget and claims and ensure all expenses are accounted for.
· To work closely with respective sales division to strengthen sales revenue and facilitate growth.
· Craft yearly brand plans for key brands and route to market for the different channels.
· To work with purchasing/inventory and manage brands’ forecast, inventory and sales movement for all brands.
· Organize and execute staff and customer training programs, product launches and events.
· Organize trade or industry events such as local and overseas trade shows, trade tastings in support or educational visits overseas.
· Compile market research, trade competitors’ movements and market trends to propose strategies and action plans.
· Any other adhoc trade marketing activities and support when required.

Job Requirements

· Candidate must possess at least a Degree in Marketing
· At least 3 years of marketing experience within a similar environment
· Resourceful and self-driven, able to work independently
· Understanding of the company's business strategies, competitive environment and industry trends to proactively anticipate business needs and develop appropriate objectives and strategies

Work Location

24 SENOKO WAY, 758046

Get In Touch

   +65 6904 9612

   75 Ayer Rajah Crescent,
       #01-04 Singapore 139953
        View map here

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