Trade Marketing ExecutiveCULINA PTE LTD
• Execute all brand and trade marketing strategies and plans. • Work closely with assigned brand principals to develop strategies and marketing plans to achieve brand targets. • Monitor and manage brand A&P budget and claims to ensure all expenses are accounted for. • Analyse monthly depletion and shipment reports to monitor brand performance and identify new opportunities to grow the assigned brands. • Prepare monthly reports and support in business reviews with brand principals. • To work closely with respective sales division staff to strengthen sales revenue and facilitate growth. • Compile market research, trade competitors’ movements and market trends to propose strategies and action plans. • Any other ad hoc trade marketing activities and support when required.